Modular Crypto is a Brazilian-based and led media platform that seeks to educate the population and grow the country's rapidly evolving crypto awareness. Founded by João Kury in 2023, his mission was to both "inform and connect the larger web3 ecosystem with Brazil" -through a mixture of trustworthy media coverage, research, and irl events focused on centering and encouraging Brazilian builders while also promoting larger globally accessible projects.
Kury and Co-Founders have created a wealth of module-based materials on their website along with original NFTS and community initiatives they regularly pursue to help them with their cause.
Kury was inspired to create relevant, culturally centric crypto materials by his journey into crypto, which started in 2017. Within just three years of being introduced to on-chain technology, he became an active contributor to the larger world of web3 by launching a YouTube channel where he focused on defi and blockchain principles. His focus was on demystifying larger crypto concepts and alleviating the complexity that often turns away newbies and those with a passing interest in cryptocurrencies. This was primarily done through a vested effort to create and catalog his content in Portuguese, which was still an overlooked pocket of translation at the time. He then doubled down on his immersion in the world of web3 by joining Bankless DAO in 2021, finding even more ways to teach, build community, and connect Brazil to the global blockchain network.

Founder, João Kury
For Kury, (who's still involved in a ton of side projects outside of Modular Crypto including serving as an Optimism Governance Badgeholder, and leading Internet Computer Protocols' Brazilian community) his experiences taught him that both quantity and quality of content were lacking in his corner of the world and that conversations about crypto were only successful if they're context was tied to the "cultural and economic realities of the region".
Today, Modular Crypto is actively creating both the framework and the familiarity for helping onboard millions in Brazil and cites the key to Modular Cryptos' success as being the ability to "stay on the ground", saying; "this consistent high-quality approach has earned us respect and credibility within the community, as we've stayed committed to serious well-executed work that delivers value".
Kury and his team of Educators and thought-leaders at Modular Crypto are sure to go further in their dedication to truly tearing down the barriers of entry into crypto for Brazils' residents. As Kury (who says he'd love to work with Vitalik Buterin one day due to "his focus on public goods, social impact, and the potential of blockchain to drive meaningful change aligns closely with our mission") continues to work to "[combine] education, storytelling, and on-the-ground engagement with communities,...to shift the narrative: ... [and show] that Web3 can be a space for career growth, problem-solving, and meaningful change" Brazil and the global blockchain community will surely be better places because of it.
To connect with João Kury and learn more about the Modular Crypto team, visit modularcrypto.xyz.

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